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Brain Worms
It's Commercials

It's Commercials

Like it or not, we're all Brand Twitter now

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Dan Sheehan
Jan 24, 2022
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It's Commercials
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I promise that this is only barely about West Elm Caleb. There has been no shortage of great analysis about the situation, its relative inanity, and its greater implications about the new age of social media witch hunts. To catch you up in a sentence: West Elm Caleb is a furniture designer in New York who is bad at dating and because of this his persona…

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